These five rules are effective to keep you focused on results, and to avoid wasting time on efforts that bring no return on your investment of time and effort. For every project, marketing outreach, or other time-consuming effort on your business plate, no matter how...
Often it is appropriate to offer our books or other collateral for sale when speaking in public. Here are some tips on the best handling of the sales. Preparation: What to take: an assistant (or the venue’s host) who has agreed to handle the selling activity...
There is a delicate line between pitching your expertise and offering your help. There are subtle behaviors in walking that line ~ without giving away too much information (or strategy or resolution) and engaging your prospect with full understanding of your value....
I recommend to my clients that they directly address their value and their pricing when speaking with prospects. This can apply not only to consulting services, but also to products, or any other professional services provided. Here is how: In the first conversation...
I admit, I’m like you — I want my prospects and clients to treat me with high respect. I want them to have some courtesy about my schedule, especially if I offer them two or three potential times to meet with me next week. I want quick response to my...
In messaging the value of your product, your company, or your consultancy, you must speak directly to each targeted audience and its decision makers. Now, your pitch and your value proposition will be different as you speak to various constituents: your strategic or...