Continuing on from “Getting invited,” it is important to make your mark on the hosting organization, the audience, and any prospective clients or customers in the room. Supporting: Once accepted as a speaker, be as low-maintenance as possible. Send in everything you...
O.k., so you have presented at some conferences and events in your industry, and you’ve discovered how effective your live presence is to your potential clients and customers. You need to expand your network of speaking gigs. Remember, you only want to speak at...
The American Psychological Association (APA) reports that the freedom to express our individuality and to control our choices creates more happiness than money. As entrepreneurs, this information applies directly to us, as our choices are deeply based in individual...
Sometimes, a strategic consultant knows the answer to the client’s dilemma before having all the information. Sometimes, what the client needs to do is obvious and driven by the marketplace. The client is waiting for the “expert” to explain (or...
Steve Jobs died yesterday, shortly after stepping down from one of the most innovative technology companies in the world, Apple: a company he founded, and was fired from, and returned to, and then built into a new market standard. And he built a second company,...
I have been working more on training entrepreneurs to pitch for capital. Here are 10 more behavioral tactics that present you as a winner worth the investors’ commitment. 1. Calm down. Slow down. The investors must come to trust you and depend on you. 2. Take...
My client told me an interesting story last week. He was boarding the plane in New York to come home to Los Angeles, iPad in hand. He had just spent 2 days in meetings with a new client, clarifying their initial transmedia strategy, so he could continue a long...
When consulting on strategy, I use a special tactic with my clients to uncover often-hidden understandings of the dynamics of the entrepreneur, the team, or the organization. I ask each of my clients, “If you could wave your magic wand, and get what you really...
50 years comin’ I read recently that all our current economic troubles, from the Great Recession of 2008 to our tumultuous stock market of these past weeks, stems from debt.Debt in the personal and governmental and worldwide theatres.Debt as indulgence.Debt that began...
I have been so enjoying this summer, and the work and appreciation of my clients, that I wanted to share a personal note with all of you who follow these writings (for which I thank you). I care about emerging technology entrepreneurs and early-stage, risk-taking...