If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!You are standing over the brownies and strawberries at some networking function, and a likely candidate for interest in buying your product or investing in your company looks across the chocolate chip cookies, smiles, and says, “I’m Ron, CEO of [...]

Save and Share:

Hide Sites

Facebook has the ability for a business to create a unique page for your company. Officially called Pages, they have acquired the common name of “Fan Pages.” Should you create a Facebook Page for your business? What should you consider if you build this type of presence on Facebook?
Benefits of Facebook Pages
Remember, Facebook Pages are [...]

Save and Share:

Hide Sites

Investors have a rather straightforward wish list. The catch is, they want all of it filled at the beginning. And why not? Even the small firms read thousands of plans each year, and fund only a few. Larger firms see tens of thousands of plans each year, and fund only a few more. Yes, there [...]

Save and Share:

Hide Sites

Effective business planning is more than just talking with your management team about what you plan to do next year. And it’s more than paying someone to write a book about your grand plans too, even if it gets someone to write you a big check.
In fact, effective business planning has nothing to do with [...]

Save and Share:

Hide Sites

See PR 101: How to do your own PR for Entrepreneurial Companies  http://tinyurl.com/ykq8can

When your company has expanded and its communications needs are greater than those that can be handled by the president’s assistant on a part-time basis, the next step is to add an experienced full-time public relations staff person or persons, retain an [...]

Save and Share:

Hide Sites

How many of you watch television news daily? Listen to news radio as you commute? Read your local daily newspaper? Or the Wall Street Journal?
Have you ever wondered how the stories on people and companies got there? About 75 percent are planted by public relations people. That’s public relations at work, getting companies such as [...]

Save and Share:

Hide Sites

As chairperson, I urged the venture capitalists on the panel http://tinyurl.com/yh2jaw7  to tell the audience of early-stage entrepreneurs what they were looking for in companies and in deals.
See part 1, “why it is like it is, now.” http://tinyurl.com/yzdej3x  
Here are some of their favorite things:

2nd generation management: a CEO or a team that has succeeded [...]

Save and Share:

Hide Sites

The current capital environment sounds like the news we hear every morning lately about the economy:  “less bad is good” but we are still jobless. 
Digital Hollywood’s venture panel convenes 3-4 times each year, and I am honored to chair it every time during these past many years.  The audience and I get to learn the [...]

Save and Share:

Hide Sites

Summary:  The Federal Trade Commission just issued regulations that, in essence, require bloggers (among others) to disclose any “material connections” between advertisers and endorsers.  No one should be surprised:  Restrictions on endorsements have been around for a very loooong time, consistent with the FTC principles of truth in advertising.    It remains to be seen exactly [...]

Save and Share:

Hide Sites

Early in my career as a consultant, a prospect said, “Yes, yes, I understand you offer strategy, but do you do anything?”  I immediately changed my tag line to active verbs and clear deliverables, all the while offering “strategy.”
A colleague of mine has agreed to create a training presentation for small business contractors.  I asked, [...]

Save and Share:

Hide Sites