If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Building life long loyal customers is difficult and complex. But the measurement of it can be easy. Fred Reichheld says that it comes down to one question - what is your Net-Promoter Score?
A company’s Net Promoter Score (NPS) is based [...]

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For Citibank customers and millions of other consumers who enjoy the convenience of online banking, a headline was alarming.
The Wall Street Journal headline: “FBI Probes Hack at Citibank – Russian Cyber Gang Suspected of Stealing Tens of Millions; Bank Denies Breach.”
The article on December 22, 2009 was the last we’ve seen about the Citibank situation. [...]

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Facebook has the ability for a business to create a unique page for your company. Officially called Pages, they have acquired the common name of “Fan Pages.” Should you create a Facebook Page for your business? What should you consider if you build this type of presence on Facebook?
Benefits of Facebook Pages
Remember, Facebook Pages are [...]

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“Inbound Marketing” is a term that I have seen to describe the untraditional ways to market and find leads and customers for your products and services. It is the practice of having qualified leads find you and your company through the use of creating content, search engine optimization (SEO), and social networks, rather than utilizing [...]

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Summary:  The Federal Trade Commission just issued regulations that, in essence, require bloggers (among others) to disclose any “material connections” between advertisers and endorsers.  No one should be surprised:  Restrictions on endorsements have been around for a very loooong time, consistent with the FTC principles of truth in advertising.    It remains to be seen exactly [...]

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DonorsChoose http://www.donorschoose.org  is a variation of micro-lending: micro-giving in which donations (not loans) are offered from individuals to very specific school projects that need funding. Their tagline is “An online charity connecting you to classrooms in need.”
The success of this venture is in the individual-to-community nature of the giving, and the ability for donors to [...]

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Kiva.org is an online peer-to-peer network that transacts loans as small as $25 from individuals to entrepreneurs around the world, and has recently opened its microloans to American businesses for start up and growth.
We may bemoan many of the new “creative financial services,” but some (not-so-new) models are found in the successful online micro-financing initiatives, [...]

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Summary: On September 24th (the first day of the G-20 Summit in Pittsburgh) the Pennsylvania State Police served a search warrant on a protester (a self-styled anarchist) on the grounds that his use of Twitter to inform other protesters of the location of riot police was a crime. A criminal complaint was later filed against [...]

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You know, now is a great time to make a big splash.  Bad economies that run everyone down need a spark of light and you can be it.  Is everyone around you bummed out?  Move on out into a new energy and shine.
All entrepreneurs know they must continuously market and network no matter how busy [...]

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I had that most wonderful experience that happens to public speakers every once in a while:  I said something that I didn’t know I knew, and it worked for everyone, including me.
I was speaking about social media to an audience of business folks who were not working in technology or new media.  I said, “You [...]

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