What more is there to say than this? It is an imperative to all CEOs. It is a discipline which must be learned, and applied, and applied again, and not neglected, until it is in your very nature. If you run a product company or service company or consultancy, you must be constantly visible in [...]

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Avon, the No.1 direct seller of cosmetics is ostensibly implementing new strategies to accelerate sales, including a new product mix. A Reuters report also indicates another goal is to retain customers despite losing sales representatives.
Basically, for higher profits, Avon will cut back on its non-beauty products, such as jewelry and kitchen products while focusing on [...]

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Since I own a communications agency, you may question whether or not I condone such a practice. Believe it or not, I do. I have seen many small, entrepreneurial companies implement their own public relations programs initially. Then, as they grew, expanded, and sometimes went public, they required the outside assistance of an agency. So [...]

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Behaving with impeccable manners is one of your strongest strategies. It builds and sustains your reputation, which as an entrepreneur or a consultant is your most valued asset. Your reputation precedes you in all new introductions, with prospective clients, and with existing clients and colleagues who speak of you.
There is great power in excellent manners. [...]

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Building life long loyal customers is difficult and complex. But the measurement of it can be easy. Fred Reichheld says that it comes down to one question - what is your Net-Promoter Score?
A company’s Net Promoter Score (NPS) is based on the fundamental perspective that every company’s customers can be divided into three categories: Promoters, [...]

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During this long recession, getting paid can be tricky, especially if you are an outsider, or if you have lost your status as an employee, and have been hired back as a contractor (part time or full time).
Established consultants understand about getting paid (or not), but those new to the game, or employees currently being [...]

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See PR 101: How to do your own PR for Entrepreneurial Companies  http://tinyurl.com/ykq8can

When your company has expanded and its communications needs are greater than those that can be handled by the president’s assistant on a part-time basis, the next step is to add an experienced full-time public relations staff person or persons, retain an [...]

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How many of you watch television news daily? Listen to news radio as you commute? Read your local daily newspaper? Or the Wall Street Journal?
Have you ever wondered how the stories on people and companies got there? About 75 percent are planted by public relations people. That’s public relations at work, getting companies such as [...]

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Should you brand your company? And, just what is branding? It’s a lot more than a logo.
Developing a brand requires the execution of a number of elements, all of which must be integrated into every marketing component. These components include the company’s logo, graphics, brand name, marketing communications, promotions, merchandising, sales strategies, product, service, and [...]

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