Avon, the No.1 direct seller of cosmetics is ostensibly implementing new strategies to accelerate sales, including a new product mix. A Reuters report also indicates another goal is to retain customers despite losing sales representatives.
Basically, for higher profits, Avon will cut back on its non-beauty products, such as jewelry and kitchen products while focusing on [...]

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How fast does your Web site download? Google recently announced that it determines site rankings, in part, by download speed.
“We mentioned site speed as early as last year, and you can watch this video from February where I pointed out that we still put much more weight on factors like relevance, topicality, reputation, value-add, etc. [...]

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Since I own a communications agency, you may question whether or not I condone such a practice. Believe it or not, I do. I have seen many small, entrepreneurial companies implement their own public relations programs initially. Then, as they grew, expanded, and sometimes went public, they required the outside assistance of an agency. So [...]

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Facebook has the ability for a business to create a unique page for your company. Officially called Pages, they have acquired the common name of “Fan Pages.” Should you create a Facebook Page for your business? What should you consider if you build this type of presence on Facebook?
Benefits of Facebook Pages
Remember, Facebook Pages are [...]

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Sometime before the December 31st deadline, the various media presented a deluge of “annual predictions” from almost every company, news pundit, blogger and more, all forecasting what 2010 will bring. And, January 2010 has followed suit with another avalanche of bogus prognostications, which most will end up to be.
And yet, despite the bad record of [...]

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Every solid marketing campaign is based on the conclusions of market research and your objectives. Before you develop a marketing plan, you must conduct market research.
Are you questioning what you can learn from market research?
Consider the successful $20 million systems engineering firm that retained us to conduct comprehensive blind research of its [...]

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According to a recent Wall Street Journal article, “The Nobel Prize Committee for Economics honored Elinor Ostrom and Oliver Williamson, in part, for paying attention to what happens in the real world.” They understood that “standard approaches of economics are inadequate at explaining what actually occurs.”
Paying attention to the real world, the larger world outside [...]

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What is Competitive Intelligence? And “What’s in it for me?”
Competitive Intelligence (CI) is the brains behind decision-making. It’s simple. The better the information, the better the decision.
Need more? When introducing a new concept in business, such as CI, the question that invariably arises is “What can I/my company/my clients gain from this?”
As a professional [...]

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“Inbound Marketing” is a term that I have seen to describe the untraditional ways to market and find leads and customers for your products and services. It is the practice of having qualified leads find you and your company through the use of creating content, search engine optimization (SEO), and social networks, rather than utilizing [...]

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You have worked hard to build a thriving business… then the unthinkable happens… your company is thrust into the limelight… nationally and negatively!
“It could never happen to me,” had been your mantra thus far. As a result, you are totally unprepared… no crisis plan exists, you don’t even know whom to call for help.
Perhaps:
• A [...]

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