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About Joey Tamer

Joey Tamer (www.joeytamer.com) is a widely-acclaimed strategic consultant to technology and media CEOs, U.S. and worldwide. Her work helps create wealth for founders and investors of entrepreneurial ventures, and a high return on investment for Fortune 500 in-house ventures. Her capital strategies drive up her clients’ valuations and profitability. She has a special expertise in working with emerging and disruptive technologies.

She consults to Fortune 500 companies, capitalized start-ups, and investment funds, often serving as a “shadow CEO” to extend her clients’ bandwidth. She advises product and service companies and consultants. Her work optimizes her clients’ growth, dealflow and profitability. Her clients have included J.P. Morgan Capital, Sony, IBM, Apple, Hearst, Blockbuster, Technicolor, Harper Collins, Discovery Channel, Time-Warner, Agfa and Scitex, and many early stage ventures such as Earthweb and iSuppli.

Her clients say she is “a brilliant strategist and a practical, down-to-earth, get-it-done person,” “invaluable in understanding the competitive landscape and alternative strategies” and that she “cuts right through the noise, giving a clear vision of the future,” “protecting us from liability and cutting our costs.”

She has consulted since the early days of the PC through to her Web 2.0 and Web 3.0 clients of today. Her clients have been in the business, enterprise and consumer sectors, with companies in technology, hardware and software, media and entertainment, publishing and advertising, distribution, and investment and venture funding. She has worked in the U.S., Europe and China.

A strategist, policymaker, dealmaker, and negotiator, her work includes strategies on entry, exit, capitalization, return on investment, growth, positioning, pricing, distribution, risk-assessment, new market and international expansion, due diligence, and intellectual property.

She speaks and publishes widely. She is currently at work on a new book on the secrets of successful consulting.

Joey Tamer’s Success Stories

Software startup, disruptive technology: husband and wife founders (CTO, CEO), no capital infusion, no equity out: sold to a strategic buyer in year 4 for $50M.

  • Through precise strategies in pricing, strict control of our A-listed distribution channels, resistance to mass-market distribution until the year of sale, and careful handling of the divorce of the founders in year 3, the company was put on the market and sold within months.
  • And, we sold with only a brief handcuff on the CEO, as requested.

Early Internet B2B startup, IPO year 4: the three founding partners exited with more than $30M each.

  • My client once said, “I will not work this hard for a lousy nickel million.” I asked what he wanted at exit; he said, “$20M.” “Before or after taxes?” He replied, “After taxes.”
  • May all our dreams come true.

Early Internet new media company: Seed investors saw a 50 times ROI in 12 months; Series A investors saw a 10% ROI in less than 6 months.

  • During a technology downturn, I determined this company’s unique value proposition and wrote the investor presentation.
  • Before the founders could complete the Series A round, they sold the company to a strategic buyer.
  • And this was during a year of downrounds for capital and virtually no acquisitions.
  • Makes you believe in start ups.

Joint venture software republisher/distributor in Shanghai, China: I created $2.2M (U.S.) in strategic (seed) capital from pure dealflow with no equity out.

  • I offered a variation on the standard international republishing and distribution deal to the world’s leading software publishers (my earlier clients). The deal capitalized the company, the publishers got their investment back in 12 months, kept control of their local-language copyright, and gained early, government-authorized access to the Chinese market in 1997.
  • A win/win. See my work with China here.
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