Women make up roughly half the population, so we wonder what took these companies so long to wake up and smell Chanel No. 5.
Pink Ladies car service was launched in London to give women an alternative to unlicensed mini-cabs. Their female drivers are trained in self-defense and pilot hot-pink vehicles equipped with satellite tracking. Think Charlie’s Angels meets Knight Rider.
Women who prefer not to have a strange man in the house (with or without plumber’s crack) now hire qualified tradeswomen for home repairs, remodeling and new construction, through services such as Arizona’s Women 2 The Rescue.
Clutch is a car dealership for women in Vancouver, Canada. The showroom looks like an upscale boutique; customers are offered day-long test drives; and there are no dumb questions.
Too much girl talk? Here’s one for the guys:
How do you get men into an upscale salon? Call it a barbershop and plant it between a Home Depot and a Fatburger. Bill Nordstrom, a cousin of the first family of retailing, founded Weldon Barber to let a fellow get a shave, haircut, and even manly highlights.
Every industry has underserved market segments. Use competitive intelligence to discover opportunities related to your prospects’ gender, age, location or other attributes.
Seena Sharp of Sharp Market Intelligence is my long-time colleague who identifies your competitive edge by uncovering opportunities, threats and growth segments. Visit Seena at www.sharpmarket.com, and Download the free chapter in Seena Sharp’s new book, Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World (Wiley)http://bit.ly/8XLKmj. And read the great Amazon reviews.
